Applied Information Science – Contents

• Work with text, image, sound and multimedia information as well as hardware and software products
• Research, analysis and provision of internal and external information / information resources
• Provision of IT infrastructure
• Command of methods for the production, storage, distribution and retrieval of all types of information content
• Analysis of information demand and customization of information for specific target groups
• (Technical) supply and marketing of “information” as an asset

After completion of the program, students are information professionals who are often employed at interfaces in enterprises or other types of organization. Positions at such interfaces can be found in all areas where there is a need to transform information into knowledge, for example as experts at the interface between IT specialists/computer scientists and users.

The objective of the program is to qualify students for the expanding range of professional profiles and requirements in everyday occupational practice which has evolved from the use of various database systems, multi-media systems, social media platforms and other new technologies. The areas of activity and fields of employment are highly diversified and graduates’ methodical know-how can therefore be applied in a wide variety of sectors. The information professional should not only be able to do research with common retrieval languages in specialist databases, but must also be able to work confidently with Internet resources using his / her knowledge of sources and to judge whether they are trustworthy. Precisely in the area of business and with regard to patent, financial and scientific / technical information, retrieval and research as well as the related possibilities to increase productivity and turnover are becoming particularly significant.

The six-semester program is divided into modules. Most of these are compulsory parts of the program; in advanced semesters some electives are possible. The program’s emphasis is on practice-oriented work: In the fourth semester there is a practice phase in an enterprise or other type of organization which lasts about five months, lecturers offer supervised practical projects in which students - under guidance - put into practice the knowledge acquired so far, and we encourage them to write their Bachelor's thesis in cooperation with an enterprise.

Students are taught the following specialist skills:

• To lead and evaluate projects independently
• To collect, analyze and present information by themselves
• To be familiar with and undertake research in a wide variety of information sources, including evaluation, processing and analysis of the results in various scientific fields:
• Economics (focus)
• Natural sciences, technology and patents
• Public services / eGovernment
• Media
• To bring together in systems internal corporate data in numerical and text form and to search in large volumes of data for new findings with the help of statistical methods
• To be familiar with legal, ethical and political aspects in the information sector and to orientate their own work accordingly
• To design, collate and supply information products from internal and external sources
• To recognize and estimate the emergence of information and information demand in all corporate areas
• To process and market information on products, enterprises and markets in a competition-oriented way and against the background of corporate strategy
• To model and program information systems for the internal administration of information in an enterprise (e.g. databases, document management)
• To plan, design, test and program information systems and applications (web technologies, mobile technologies, social media) for external corporate communication
• To record and structure existing corporate know-how and make it accessible via search systems to all players
• To store and archive corporate information for the long term
• To retrieve information content for various forms of media (also automatically = Information Linguistics) – Text retrieval
• To teach information skills
• To create information systems for the supply and distribution of products and services (eBusiness)

Together with scientific expertise, students should also acquire key competencies. The teaching of such key competencies helps students to acquire the ability to act in a professional context. In addition to intra-personal individual and methodical skills, these also include inter-personal social and communicative skills.

Bachelor of Science