KISDtalk: "Emotional Basecoat – Designing Color for Automotives"
"KISDtalk: Theories and Practice of Design" , 16. Oktober 2018
In the first session of the lecture series of the KISDtalks "Theories and Practice of Design" in the winter term 2018/19, Global Design Manager Astrid Van der Auwera from BASF Coatings will elaborate on the close linkage between design and color – and color and design of automotives in particular.
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KISDtalk: "Emotional Basecoat – Designing Color for Automotives""KISDtalk: Theories and Practice of Design"
- 16. Oktober 2018
- 17.30 Uhr bis 19.00 Uhr
KISD – Köln International School of Design, Ubierring 40, 50678 Cologne
free of charge
"KISDtalks: Theories and Practice of Design"
Astrid Van der Auwera, Global Design Manager, BASF Coatings
KISD – Köln International School of Design
The appearance of a car is decisively determined by its color. The design team of BASF’s Coatings division gives an insight into the key factors for designing color for automotives. How can design turn a base coat layer into an emotional interface, that catches our eye?
The designers of BASF ‘s Coatings division consult the design departments of the OEMs on trend colors and create a collection of new and unique color inspirations for the automotive industry every year.
This KISDtalk will be held in English language in room 11 at KISD.
The KISDtalks are a public lecture series on relevant perspectives of design. They give space for an open-minded and profound analysis and reflexion of the manifold issues of design, culture, society, technology, and different scientific disciplines. Topics are interdisciplinary, integrative and provide internationality by domestic and international speakers.
The talks take place on specified dates on a Tuesday at 5:30 pm in the conference room 11 at KISD. The 60-90 minutes-long presentations with “Q&A“ are a public event and free of charge.